Welcome to stunning, no-fade shades that literally last all day.Our high-tech vegan formula hyper-stains for touch-up-free colour that just won't budge - while keeping lips soft and hydrated for hours. Choose from natural tints or check-me-out colour. The pioneering masque delivers an ultra-pigment, and the activator mist locks in the colour. Then simply Peel & Reveal for the ultimate long-lasting lip colour. Lips stay soft all day, as our alcohol-free formula hydrates where others dry. colour will not transfer onto clothes, cups and other surfaces, will not fade or feather, and is waterproof too. Washes off with your regular cleanser. Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients. Sensational stay-put colour. Just Peel & Reveal...and get on with your day.